Apple's Most Valuable Brand in the World

NEW YORK (AP) .- A global advertising firm said the computer company Apple has been shifting from Google's top position as the most valuable brand in the world.


The study published Monday by Millward Brown which has offices in New York, said Apple's brand is worth 153 billion U.S. dollars (about Rp1.307, 7 trillion), followed by Google is worth 111 billion U.S. dollars (about USD 94.72 billion) and IBM equal to 101 billion U.S. dollars (about USD 863.25 billion).

Millward Brown said Apple's brand value has surged 84 percent since last year.

In total 10 other most valuable brands are McDonald's, Microsoft, Coca-Cola, AT & T, Marlboro cigarettes, China Mobile, and General Electric. (voa/A-88) ***

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