Increasingly fierce competition mobile phone business. Not only with large manufacturers products abroad, the local mobile phone manufacturers also have to fight over the market with other local brands. No wonder that today many local mobile phone handset manufacturers heavily promoting to attract buyers. In addition to using mass media, both print and electronic, they also took the world of education.
As performed IMO brand mobile phone manufacturers, content Indomedia PT Pratama. That many handset manufacturers targeting the market segments C, D, and E is already working with a number of colleges and schools to market their products, both mobile phones and tablet PCs.
Sarwo Wiguno Wargono, President Director of PT content Indonesia Pratama, said it had been holding Gunadarma University and Bina Sarana Informatika (BSI). "Going forward, we will also hold other universities, such as ITB, ITS, and UI," he added.
The forms of cooperation which they intertwine is to send students to the IMO production plant in China to assemble and develop its handsets in accordance with their wishes and imagination. Later the student-developed products will be introduced to the college each and then sold to students.
Not only producing handsets, the student will be sent to China will also develop educational application that allows students and lecturers in the teaching-learning process. "There is a particular application so that teaching materials and tutorials can be inserted in there," he said.
I Made Wiryana, Coordinator of International Cooperation Gunadarma University, hopes, students not only learn, but also able to assemble a world-class quality products. "Our students will become techno entreprenur," said Made.
A total of 16 students in information technology and electro technology, the final level will go to China. They will learn to design, test products, and create a mobile product.
"They started leaving in June and later studied for 4 months," he said. All students will not be charged and get a full scholarship.
For IMO, other than to increase brand awarness in the eyes of their students, the program is also expected to bridge the gap between education and the needs of the industrial world, particularly those related to telecommunications.
Moreover, in the near future the company will move its handset production line from China into the country with state-owned holding company, PT Industri Telekomunikasi Indonesia (INTI) Persero. (Kontan.co.id / Test Agung Santosa, Mona Tobias)
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